Challenge: How do I out-market my competition to boost sales, put excess capacity to work, and upgrade my warehouse and showroom - all without breaking the bank?

Solution: Use the ITEX Marketplace to launch a marketing campaign to attract new business; and use ITEX dollars to reduce cash outlays for expansion and upgrades.

Results: Working with his Broker, the owner of a Sacramento home weatherization company (windows and doors) designed a $215,000 three-month radio/print advertising campaign launched in April 2000, paid for entirely with ITEX dollars. The campaign generated record-breaking sales from day one. Sales peaked at $1 million, their busiest month ever, plus - the owner, Bob, received over $107,000 cash reimbursement through a manufacturer's co-op advertising program - though he paid no cash out of pocket. "My competitors couldn't believe it," Bob chuckled, "They said, 'How can you do this??!!'. They know how hard it is to find ready cash for a big ad campaign. Our marketing efforts completely overwhelmed the competition and boosted our company's productivity to a whole new level. Working with the ITEX Marketplace gave us a powerful advantage over our competition and generated sales far above our expectations."

And that was just the beginning. Bob now books jobs weeks ahead. Door and window installers keep busy year 'round, with cash sales in addition to trade purchases from other members; plus - every two jobs completed attracts an additional cash sale through a referral in the neighborhood; plus - when Bob expanded his warehouse/showroom, adding new carpets, tile, phone and security systems, and more, ITEX dollars paid for all but $25,000 of the cost - plus the landlord contributed $43,000 in cash for the improvements Bob made.

And that cool million doesn't include the increase in cash sales or $150,000 in cash reimbursements for expenses paid in ITEX dollars! Thanks to the Marketplace, Bob's more than a million dollars ahead of the game and his competitors are still shaking their heads. Picture yourself in Bob's shoes. Like the fit? Then call ITEX. As the Country's largest cashless Marketplace, we've helped thousands of companies achieve more. We can help you, too.