Challenge: Our print shop is set up to handle only the big jobs. How can we compete with printers across the country for the large commercial-printing jobs we specialize in - so that we can expand our customer base and reduce downtime?

Solution: Use the ITEX Marketplace to attract new customers with the specialized needs we service, expand customer relationships nationwide, sell our unsold press time and conserve hard cash by using ITEX dollars to pay for business expenses.

Results: The owner, Nick, tapped into an established market niche through ITEX. He connected with companies from coast to coast that were already part of the Marketplace. Nick also used ITEX dollars - instead of cash - to purchase printing supplies and equipment, and for installation of a new air-filtration system that makes his shop a better place to work. In addition to increased sales revenues, Nick reduced the cash he pays out-of-pocket.

"We turn away as much business as we take in because it's not the type of business we service best," Nick said. "The ITEX Marketplace has helped me connect with the exact customers we want - from Florida to California - that we wouldn't have had any other way. The Marketplace has also helped us pay for real business expenses with ITEX dollars instead of cash."

Nick now runs four nightshifts each week to keep pace with customer demand. ITEX established those critical initial relationships with exactly the right customers. The Marketplace also reduces Nick's cash outlays for ongoing business expenses and tenant improvements. Even if you're looking for customers in a highly specialized market niche, with ITEX you can learn to sell more - with more alternatives, new options and increased savings of your hard-earned cash.

Imagine that. More choices and greater maneuverability.