Do you know your customer?

Do you know your customer?

Posted: 28-May-2018

How much do you know about your customers? What is their average transaction size? Who is their customer? Do they operate another business? What the biggest challenge they are facing?
 
The more you know about your customer, the better you can serve them. It's just good business.
 
This is the same with the ITEX network. ITEX is made up of a wide mix of members. Understanding this mix will help in understanding the options available to you for your ITEX revenues.
 
Here are some facts:
 74% of ITEX members are service related companies.
 We have national companies but the average member has 5 or less employees.
 Our transactions range from $1 to $100,000, the average transaction is near $300.
 The average member stays with ITEX for 6 years. Our oldest active member signed up in 1980!
 There are over 45,000 transactions posted every 4 weeks
 Over 55% of our members do a transaction every 4 weeks
 The greatest numbers of transactions occur in the categories of advertising, business products,
restaurants, health care, and vehicle services.
 90% of ITEX members use ITEX dollars personally.
 
So what does this tell you?
 ITEX is the largest trade exchange in North America by member count, number of transactions,
trade volume and active brokerage offices.
 We take ownership of our local networks.
 We're large enough to have strength, small enough to know our members.
 Our focus is small business.
 Members are doing more than 1500 secure transactions every day.
 
Get to know your customers and let them get to know you. It's just good business. And if you want to know more about ITEX feel free to call us anytime!