ITEX in Minneapolis North

SM

- Marketplace

Who Couldn't Use a Little Character?

While a mascot may not be an appropriate fit for everyone, the use of a character spokesperson has proven to be an extremely effective marketing tool for many companies and organizations.

Below are just 5 reasons you may choose to "add a little character" to your marketing efforts:

• Build Company Recognition: A mascot can be a powerful marketing tool that creates a memorable impression, strengthens your name, and builds brand loyalty.
• Differentiate your brand: Be different! A good mascot sets you apart from competitors and immediately allows you to become unique, even in a saturated industry.
• Create versatility: Mascots go anywhere! (And never need a day off) Brand characters are dynamic and adaptable message outlets that are easily integrated into advertising techniques and methods. They can appear on social media pages, business cards, newsletters, print ads, apparel and many other communication categories.
• Appeal to and attract customers: Eye candy! Studies show people respond to characters; they are likeable, and people do business with people they like! A mascot that appeals to the human psyche will allure clients and make it easier for you to deliver your message. A brand character gives a dimension to your company that will create awareness and positive feelings in people that will entice them to bond with you.
• Give the business a personality: Add a little character! Mascots put a face to the name of a business and provide a voice to tell its story. Charming and endearing, characters can look right into an audience's eyes and create relationships. It is against human nature to ignore a smiling face!

Have we peaked your interest? Do you feel a mascot or character spokesperson may be just what your marketing efforts need? Or do you already have a mascot and feel it needs to be updated or could be doing more for you? If so, contact us today to discuss your specific needs and we'll figure out a way to bring your mascot to life.

We'll negotiate a price that makes sense for your company and your specific needs. Our standard package includes:

• Concept Sketches Based On Client-Provided Character Brief
• Revisions to Selected Concept
• Full Color and Black & White Vector Art of Final Approved Sketch (1 pose)
• Electronic Delivery of Final Art In JPEG, TIFF, EPS and PDF formats
• Full Copyright and Ownership Transfer of Final Design**

  This is not Clip Art - your custom mascot will be created by talented and seasoned illustration professionals. Fuzzy Duck is a 27-year-old Creative Firm that has designed hundreds of characters, mascots and illustrated spokespeople for companies, organizations and sports teams. Visit our Character Portfolio Page on our website for more information and to view more of our work.

  **Ownership and copyright of all unselected concepts will be retained by Fuzzy Duck.

Keywords: mascot , character , design , illustration , logo , branding , spokesperson , art , marketing , advertising