ITEX in Raleigh
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Google Ads Audit (Stop Wasting Money)

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Date posted: 21-May-2023


You can not do this on your own. I have 12 years of experience in Google Ads and manage $50,000 in spend monthly. Many Google Ads accounts are not optimized and waste money. I see it every single day. Many people who are paying someone are not getting any services because their account hasn't been touched in months despite your marketing agency collecting a monthly fee. I will perform an expert audit of your Google Ads account and make recommendations for optimization and enhancement.  I will also use AI technology to scan your account for areas of improvement on a deeper level. These checks and optimization techniques can save you hundreds or thousands of dollars a month. 

I manage over 30 accounts and 40,000 a month in spend for companies in multiple sectors across the United States and Canada. 

Areas Checked (not a complete list)

  • Ad Copy and Length  (writing effective ads is an art)
  • Ad Extensions
  • Call Tracking
  • Google Analytics Integration and Reporting
  • Geographic Density
  • Interest and Affinity Targeting
  • Keyword Match Types and Organizational Structure
  • Matched Search Terms
  • Negative Keywords (most people aren't using this and wasting thousands and thousands of dollars)
  • Missed Search Terms
  • Bidding Strategies
  • Conversion Tracking (most people do not have this set up correctly, wasting a lot of money)
  • Spelling
  • Landing Page Destinations (Ads should always direct to a landing page related to the search term but I rarely see this put in place) 
  • Ad Schedules (scheduling ads to run at certain times can save you a lot of money) 

This comprehensive audit will allow you to identify areas for improvement and save you a lot of money. I will provide you with a suggested list of modifications and improvements. I am available to implement these changes for you if necessary. 


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Ronnie Graham

Elaine Fletcher1
PO Box 61142
Raleigh, NC 27661
(P) (919) 870-9226
(F) (919) 870-2991
Web Site: